Alaïa Maroc

Alaïa is a boardsports concept store in the middle of Casablanca, at 11 Rue Ibnou Hilal, by Place du Nid d'Iris in the Maarif district. It brings surf and bodyboard hardware together with the clothing lines of the major board brands under one roof: one of the few addresses in the city where you can kit yourself out from board to T-shirt in a single visit.

On the hardware side: shortboards, fishes, mid-lengths and longboards, wetsuits, and the accessories that go with them — leashes, pads, fins, board bags and travel bags. On the clothing side, Quiksilver, Roxy, Billabong and DC Shoes, with RVCA added in more recent listings. Only Roxy appears in this directory's brand referential.

Alaïa is not on the beach: it is downtown, and it serves the surfers of Ain Diab, Sindibad and Dar Bouazza, twenty minutes away. Its alaia.ma domain is no longer live; the Facebook page and Instagram account are its only online windows, where it announces its deals, wetsuits in particular.

Hours taken from business directories and mapping services, not confirmed by the shop:

• Monday to Saturday: 10 am - 8 pm
• Sunday: 11 am - 6 pm

Another listing gives Monday 3 pm - 7 pm and Tuesday to Saturday 11 am - 7 pm. Best to call ahead.