Cowell's Beach Surf Shop

Cowell's Beach Surf Shop is a family-owned Santa Cruz store by Cowell Beach, one of the city's most iconic breaks. It has been a cornerstone of the local surf community for over 35 years and rents gear to try the beach's waves.

The shop carries rentals, surf gear (wetsuits, booties, fins, leashes, wax, board repair), clothing for men and kids and accessories, with brands such as Xcel, O'Neill, FCS, Reef, Von Zipper, Santa Cruz Skateboards and NSP.