Ho! Surf

Ho! Surf is a family-run shop on the seafront at Westward Ho! in North Devon. It started in 2009 as Kitemare, a kite repair business, and took its current name in 2024.

It sells surfing, kitesurfing, stand-up paddleboarding and bodyboarding gear, wetsuits and accessories, along with locally designed clothing printed in-house. The shop hires out wetsuits, surfboards, bodyboards and paddleboards, gives surfing lessons and does custom printing for individuals and teams.

Kite repairs, the original business, have no longer been offered since 2021.