The Surf Stop – Home of WSMS

The Surf Stop is a surf shop in St Augustine Beach, Florida, trading under the banner "Where Salt Meets Soul" (WSMS). It presents itself as a quirky little surf sanctuary built around the local community and the next generation of surfers.

The shop sells surfboards, men's and women's clothing, accessories and gifts. The "Surf Stop Nook" is a corner dedicated to repurposed goods.

It follows eco-friendly practices and partners with brands that put an emphasis on ethical and sustainable production, sourcing local first and East Coast second. The website also links to a surf camp, WSMS Camp. The online shop offers free shipping on orders over $100.