Surfsup Eco Shop Kincardine

Surfsup Eco Shop is a surf, skate and stand up paddle shop in Kincardine, on Lake Huron. The brand has three Ontario locations: Kincardine, Goderich and Grand Bend.

The shop sells surf and paddle gear (boards, wetsuits, skate longboards and cruisers, accessories). According to its website it also offers rentals and surf and paddle lessons. In 2023 the company opened a skate café with an indoor skate ramp.

The website says lessons and rentals run as long as the lake is ice-free.