EOS Surf & Outdoor Lifestyle Shop

EOS Surf & Outdoor Lifestyle Shop is a family-owned store in Sheboygan, Wisconsin, right on Lake Michigan. It presents itself as the first surf and paddleboard shop of its kind in the state, with one of the largest selections of surfboards, stand up paddleboards and skateboards on the Great Lakes: longboards, mid-lengths and shortboards, fins, leashes, wetsuits, gloves and booties, clothing and shoes.

EOS gives surf lessons on Lake Michigan (two hours of instruction, forecasting guidance and gear included depending on conditions) and rents surf, paddle and kayak equipment from its rental dock.

Lessons by booking; if conditions are unsuitable, the session is rescheduled or replaced by store credit.