The Paddle Shop Annecy

The Paddle Shop is a stand up paddle store run by SUP Society SAS. It combines an online shop with a showroom on the shore of Lake Annecy, in Sévrier, with an on-water test centre.

The showroom is open from April to October, and tests remain possible all year by reservation. Customers who buy new equipment get a one-hour introductory or improvement paddle lesson.

The shop offers new stock, second-hand equipment and accessories, specialising in Red Paddle, Surfpistols and Starboard. It also covers wing foiling (Axis, Ensis, F-One, Surfpistols): most models in stock can be rented for a trial through the NCY SUP Center, at the same address, and test fees are refunded if you buy.

Showroom open from April to October, every day when the weather is good. Tests all year by reservation. Online shop open 24/7.